A few days ago, I came across a social media marketing agency who called themselves "gurus" in online marketing. When I took a look at one of their clients' Facebook page, I noticed they had been using a profile page rather than a fan page. This is not only against the Facebook statement of rights and responsibilities, but it's also very ineffective when it comes to online marketing. As a result, I designed this test to help you determine if the agency you've hired actually knows what they're doing. Simply check off the questions that apply to your digital agency and find out how they score at the end.
This is simple. We are in the digital age. From websites to QR codes on smartphones, our information is digital today. As the internet continues to grow and search engines play a more important part in our lives, it is crucial that you make sure that your organization incorporates digital marketing into the marketing mix.
Most of us know how important it is to make our websites search engine optimised. Amazingly, only 18% of the 1411 participants had their website SEO working satisfactorily, with a large proportion having done no SEO at all. Search Engine Optimisation is one of those things that can be done with zero budget if you have the right knowledge, and I explain how in my new guide. It is befuddling to me that something that can attract customers naturally is not even being done by the majority.
Attempts to "sell" search engine optimization software are really of no true help. These marketers are trying to sell something, not necessarily trying to help. When it comes to SEO, learn more about it before buying the latest SEO gizmo. Though it is true that we all need tools and services to complete tasks more efficiently and quickly, it is also true that we can better use those tools if we understand and learn the underlying processes. Let me state unequivocally that there is no need to go out and blindly purchase search engine optimization software that will cost $100 plus (sometimes much higher!). Just like anything else that someone will try to sell, take a step back, relax, review, reconsider and learn more.
On your blog, make sure you have pertinent links to your web page or business or at the very least, an email address so folks can find you. Use key words pertinent to what you have to offer. You want your blog and web page to be as high in the search engine rankings as possible. Surfers doing a web search with certain key words are not going to look beyond the first two or three pages of results. To get started with social media marketing remember blog and key words are the key.
Banners can be excellent investments. They can be used and re-used, depending on the style and design of them. Bring them to trade shows and conferences. Use them at charity events. Utilise them at check here company-sponsored events in the community. Add them to a float in a seasonal parade. One well-designed banner could get a lot of use.
Social media marketing is great for increasing your reach and accessibility to your customers. Use the tips contained in this article and become the number one company for people to go to in your niche!
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